.
Feedback

Chicks Restaurant Closing After 30 Years

Tears are shed by the owner of the only Mexican Jewish restaurant in town.

All week long there have been large crowds and lots of mouth watering delights at Chicks restaurant on Mulholland Drive in Woodland Hills.

But this was no celebration, in fact, it was a sad occasion.

On Saturday Chicks will close its doors for good. After 30 years of serving rotisserie chicken, ribs, brisket and other tasty fare, Chicks will cease to exist.

Working behind the counter Sunday, Diana Berkman, the owner of Chicks cried.

"This is so painful. I have been dreading this last week, but now that it's about to happen I'm having trouble dealing with it," said Diana, making no attempt to hold back her tears.

Berkman was standing next to a copper rotisserie oven where about 20 golden brown chickens were turning, roasting and dripping over a large fire.

"Business was great here for years, but when the economy turned down we started going down with it," added Berkman, a fine featured, dark haired woman in her 60s.

Just then a young man rushed up and put his arms around her, gathering her up in a bear hug.

"When I saw on my friend's facebook page that you were closing, I had to come and see you," said Alon Rogenstein, a college student.

"I drove here from Santa Cruz to see you before you closed, never stopped to eat. All the way down I was thinking of your chicken," he added, still hugging Diana.

The smoky aroma of BBQ sauce filled the air in the small restaurant, customers were jammed in at tables as Diana explained the situation to people in the crowd.

"We used to sell 200 chickens every day, but for the past three years, that number has been steadily going down. We're now down to about 80 or 85 chickens a day. Can't survive on that rate of sales. Plus the cost of chickens and other supplies have been rising. The large chicken chains get much lower prices from suppliers than we do," said Berkman.

"We just can't compete with the corporate chicken outlets," added Diana's son Jean Paul, 36, who has worked in the famiy business at 23355 Mulholland Drive since he was a teenager.

"Our chicken is fresh, full of flavor, much better tasting than our corporate competitors but our food costs have been rising and the chains that buy food for 100 outlets get much better deals from suppliers," he added, his eyes welling up with tears.

"Sorry, but I get emotional when I talk about this, " said Jean Paul, who is the father of two sons. "We had 27 great years here, then suddenly it all changed."

The Berkman family are Mexican immigrants who are Jewish. When they lived in Mexico City, they were in the toy business. After coming to Los Angeles, they decided to try the restaurant business.

"My mother has always been a great cook, so she said, 'Let's open a restaurant, how hard could it be?,' " said Jean Paul.

"We created sort of a Mexican Jewish restaurant," continued Jean Paul. "We served chicken, brisket and pastrami along with burritos, taquitos and quesadillas."

"Some of our customers came for the Mexican food. Others loved the pastrami and brisket."

Diana's husband, Jack, is an artist who also worked behind the counter.

When a sign was put up on the front window telling people Chicks was closing on June 30, customers started coming in droves. Many people wanted to pay their last respects to a place that was once a popular neighborhood bistro.

"We've been very busy since people heard we were closing," explained Jean Paul.

"I've been coming here with my parents since I was 4 years old, " said Dawn Rockman, 22, of Woodland Hills who was sitting at an outdoor table having a BBQ chicken sandwich.

The family has also been flooded with emails. Here's one that just came in: "I just heard the news about Chicks closing. I am so sad. You have been a big part of raising my kids. Your cooking has become a tradition at our Christmas dinners. I want to give you a standing ovation."

Still crying, while waiting on customers Diana said, "This was the center of our lives, not sure what we're going to do now."

Eman Talei June 26, 2012 at 02:31 pm
This is truly sad. This is the exact reason why we need to support our local mom & pop neighborhood stores by shopping small and shopping local to keep our economy thriving. Small businesses employ majority of our workforce and they are the reason for keeping monies circulating locally to help the local economy. By spending money at the chains, we are sending money out of this local circle and out to other places where we would not see any benefits.
David June 26, 2012 at 03:47 pm
Always grossly overpriced for the quantity and quality you'd receive. Chicken salad sandwich was a small ice cream scoop worth of chicken salad plopped on bread with no lettuce/tomato, nothing. No surprise they're going under. Check their Yelp reviews. Same thing. Most customers felt totally ripped off.
Bryan Sanders July 25, 2012 at 04:16 am
awwwww, best of luck to you all in the next endeavor!!!! Voladores!!!!
Robin May 3, 2013 at 07:57 pm
No surprise that they closed. I agree that they were grossly overpriced for the amount of food you'd get. Plus they charged extra for every little thing that other places would consider just an add or substitute at no charge. I worked near there and found that I'd go every few weeks just for the lunch special (which started and stopped exactly at the time posted so folks in line missed it regardless of the extra minute over as they waited). Anyway, as I sat there eating, I noticed that the owners son schmoozed with the locals and gave out food for free! People said what do I owe you and he would say "don't worry about it". Wow! Really? I paid $2.00 extra for a tiny (I mean tiny!) side of cucumber salad in place of my beans and you give out food to others? Bad business. Food was expensive too...I liked the burritos and it cost almost $12.00 for the burrito, a side of refried beans and a dried chicken wing. So with my side of salad instead of the beans I paid nearly $16.00 with a drink. Oh...and CASH ONLY folks! They were a lousy business with pretty decent food. Honestly, if they took credit cards, expanded their hours, treated all customers fairly, had a better dining area and a cheaper menu they'd still be there. There was a large fire there a few years ago. They should of just let it go then. Good riddance. I won't miss it. There's a deli, Subway, Italian, sushi place, Panda Express and Taco Bell right where Chicks was. No loss.

Newsletter & Alerts

Get the best stories each day and important breaking news

Subscribe

Not from Woodland Hills Patch? Find your Local Patch »

Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Don June 12, 2013 at 12:06 pm
See how elected or appointed crooks can usurp Proposition 13. Sniff, sniff, I smell a class actionsRead More suit, via Howard Jarvis
"Blackberry", "Curry" and "Miss Adventure" Ready to Purr for You
Pat Lukes June 2, 2013 at 11:42 pm
Good luck on your applications for adoptions. I'm sure you'll get a huge response and you canRead More provide other kittens for referrals when these babies find homes. Thanks for fostering.