A recent Jenni Rivera obituary mentions the singer's ties to Fonovisa Records based in Woodland Hills, and her role in Mexican music as "La Diva de la Banda."
Gustavo Arellano's first-person reflections on the singer-entertainer appeared Dec. 13 in OC Weekly.
"We talked again in 2009, this time in person for a profile I was writing for Latina," Arellano wrote. "We sat in the wood-paneled Woodland Hills offices of Fonovisa, the label at which she stayed for most of her career. By now, Rivera was a megastar, and her songwriting had become even better—but, as during our first interiew, she told me music wasn't enough. She wanted to create a beauty line. Beauty salons. Businesses for her daughters. A clothing line. Make the crossover to television. Acting. Real estate. Start a charity. Get into political activism. And conquer the 'mainstream' English-language market that refused to acknowledge her because her success was only with Mexicans.
"What was most amazing about Rivera is that everything she told me she'd do in our two interviews, she accomplished—empty promises simply didn't exist in her life," Arellano wrote.
The headline on the article is "Jennie Rivera Had Overies of Steel" with the subhed "The ballsy, brash, brilliant, too-short life of the Mexican regional music queen and Long Beach girl."
Rivera and six other people died in a Dec. 9 plane crash near Iturbide, Nuevo León, Mexico.
Fonovisa Records, formerly owned by Univision Music Group, is at 5820 Canoga Avenue, Suite 300, in Woodland Hills. The label promotes Spanish-language genres including Banda, Latin pop and Norteño.