The campaign to end homelessness in Los Angeles has received a shot in the arm from Lakers' basketball shooting guard Kobe Bryant.
The athlete appeared in a 26-second commercial spot asking for volunteers in the upcoming homeless count, to be conducted by the Los Angeles Homeless Services Authority with a target group of 5,000 volunteers from Jan. 29-31.
As of last week, LAHSA was only halfway to that goal and is stepping up its recruitment efforts.
The agency created a website, TheyCountWillYou.org, where volunteers can sign up for the countywide count.
"There are many things you can do to end homelessness in Los Angeles County," said Bryant. "Volunteer for the homeless count in January. Become a champion for our homeless neighbors year round. If everyone does their part, we will end homelessness."
Related: Homeless youth helped to count their own on Tuesday
In November 2012, thousands of people joined the shooting guard in a walk to bring attention to homeless issues, according to the Los Angeles Times.
That same month, Bryant launched in partnership with TakePart TV a five-part Web series about homelessness in L.A. called "Mission," the Huffington Post reported. Bryant's namesake "Kobe and Vanessa Bryant Family Foundation" has partnered with My Friend’s Place, the United Way of Greater Los Angeles, and Step Up On Second.
Actress and comedian Julia Louis-Dreyfus also endorsed the homeless count on her Twitter page last week.
What do you think about Kobe Bryant and Julia Louis-Dreyfus backing the fight to end homelessness in L.A. County? Have you participated in a homeless count? Please share your experience in the comments section below.